In the last few years, Google Trends has become a favored research tools of sex scientists. Because not everyone is willing to participate in sex studies for various reasons, Google searches offer a handy means of looking at what a broader swath of the population thinks about sex. The appeal doesn’t stop there, though.
We also know that people don’t always answer survey questions honestly (even when they’re guaranteed anonymity) due to fear, shame, and embarrassment. For instance, some people may not honestly report their turn-ons because they’re embarrassed, while others might lie about how many people they’ve had sex with in order to look good to the researcher (some might overreport, while others might underreport). When people go to Google, however, they have a powerful incentive to tell the truth: if they don’t, they won’t find what they’re looking for.
Google searches are therefore thought to be very revealing because they can give us a glimpse into the things that people might not otherwise be willing to share. Several research papers have been published recently that explore the contents of Americans’ Google search histories. Here are five of the most fascinating things we’ve learned so far from this unique research tool.Read More