Red is one of the most common colors associated with Christmas. From Santa’s suit to Rudolph’s nose to that tacky sweater Grandma gave you last year, red is everywhere during the holiday season. Red is much more than just a holiday color, though; in fact, scientists believe that it’s also a sexual signal all year round.Read More
Research has found that women attempt to enhance their attractiveness when they are ovulating, a finding that many scientists have argued is an evolved mechanism designed to increase their odds of conception. For example, not only do ovulating women choose to wear more fashionable outfits than women at other stages of the menstrual cycle , but ovulating women also experience changes in the pitch of their voice and their body movements that make them more desirable to men [2,3]. A new study published in Psychological Science adds to this growing body of research by suggesting that ovulating women may also choose to adorn themselves with sexier colors as another potential means of enhancing their attractiveness .