Romantic Red: Does Dressing In Red Really Make You More Sexually Attractive?

Romantic Red: Does Dressing In Red Really Make You More Sexually Attractive?

Over the last decade, scientists have published a series of studies claiming that the color red is a sexual signal and that wearing it makes you more attractive to the other sex. However, a new meta-analysis of the research in this area suggests that this claim may be overblown.

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A Guide To Becoming Literate In The Science Of Sex

A Guide To Becoming Literate In The Science Of Sex

Although sex is a topic about which many of us are inherently curious, there are surprisingly few reliable sources out there for learning about it, especially sources that are grounded in scientific research instead of arbitrary notions of sexual morality. That is precisely the reason I started this blog in the first place. However, in order to get the most out of the sex research I share on this site (not to mention the research you might come across elsewhere in the media), it is vital that you first become literate in the science of sex. That is, it is important to understand and appreciate what sex research can and cannot tell us. To that end, below are six things you should keep in mind any time you sit down to read the latest write-up of sex research.

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The Eyes Are The Window To Our Sexual Orientation?

Scientists who want to study what people find sexually arousing usually face a few major challenges. For one thing, simply asking people how aroused they feel in response to a sexual image or video is problematic because not everyone is willing to admit what turns them on. To get around this difficulty, some researchers have turned to instruments that measure the amount of blood that flows to the genitals. However, these tools are rather invasive because they require participants to attach electronic recording devices to their nether regions, which not everyone is comfortable doing and consequently limits the types of people willing to participate in such research. Fortunately, a new study has found a deceptively simple way of dealing with all of these issues that may provide a more reliable gauge of sexual arousal and sexual orientation [1].  And all you have to do is look into a subject’s eyes.
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Have Scientists Really Found The Next Viagra?

There was a recent media frenzy about a new study suggesting that the hormone oxytocin may improve male sexual desire and functioning. Among some of the more provocative headlines I came across were “Oxytocin could be new Viagra” and “Forget Viagra, the 'Cuddle drug' could be the new way to boost performance in the bedroom.” These and numerous other headlines around the world made very bold claims about oxytocin’s ability to enhance men’s sexual abilities. But were they justified? A closer look at the research reveals yet another case of the media jumping the gun and making sensationalized claims that go far beyond the available science.
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