Sex scientists have a lot of tools to choose from when it comes to measuring people’s sexual orientation. However, every tool poses a unique set of challenges.
The most straightforward way to measure someone’s sexuality is simply to ask them who they’re attracted to or what their sexual identity label is. The downside to this method, of course, is that not everyone will answer honestly. For instance, studies have found that some heterosexual men who espouse homophobic views actually demonstrate strong genital arousal in response to gay porn, likely because they’re in denial about their sexuality. As the famous line from Shakespeare’s Hamlet goes, they “doth protest too much, methinks.”Read More