Pink and blue are colors that are commonly associated with gender in many Western cultures. Specifically, pink is widely considered to be a “girl color,” whereas blue is widely thought of as “boy color.” However, this hasn’t always been the case. In fact, historically, we didn’t associate these colors with a particular gender—and there was even a period not that long ago when some argued that pink was for boys and blue was for girls.Read More
Research has found that women attempt to enhance their attractiveness when they are ovulating, a finding that many scientists have argued is an evolved mechanism designed to increase their odds of conception. For example, not only do ovulating women choose to wear more fashionable outfits than women at other stages of the menstrual cycle , but ovulating women also experience changes in the pitch of their voice and their body movements that make them more desirable to men [2,3]. A new study published in Psychological Science adds to this growing body of research by suggesting that ovulating women may also choose to adorn themselves with sexier colors as another potential means of enhancing their attractiveness .