Study Provides Scientific Evidence That Sexy Women Are Perceived As Objects Instead Of Persons

Study Provides Scientific Evidence That Sexy Women Are Perceived As Objects Instead Of Persons
The use of scantily clad women to sell products is a popular strategy among advertisers hocking everything from beer to floral arrangements to spicy BBQ burgers (click here for just a few examples of such ads). This persistent sexualization of women in the media has led many scientists to wonder what effects this might have on our psychological perception of women in general. A new study suggests that such media portrayals may be quite dangerous and could potentially be contributing to a major difference in how people view and treat women compared to men.
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