Video: Does Sex Really Sell?

Video: Does Sex Really Sell?

The conventional wisdom when it comes to marketing is that sex sells. This is why it’s not uncommon to see television commercials and magazine ads that focus more attention on scantily clad models than they do on the actual product that’s for sale. However, does this approach to advertising really work in terms of bringing in the bucks?

In the brief video below from our friends over at The Science of Us, they explore what the research has found, and the results are surprising.

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The Importance Of Condom Marketing Strategies (VIDEO)

The Importance Of Condom Marketing Strategies (VIDEO)

In countries ravaged by HIV where access to contraceptives and barriers is limited, it is not uncommon for donor agencies from around the world to come in and flood the market with free or low-cost condoms. However, it turns out that simply making these condoms available is no guarantee that people will actually use them; rather, the condoms also need to be marketed effectively to the people who will actually be using them. This means that donor agencies can't simply assume that the same marketing strategies that work in their home country will work elsewhere. In the brief video below, Amy Lockwood highlights the importance of condom-marketing strategies by looking at the situation in the Democratic Republic of the Congo.

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