Scientists have accumulated a substantial body of research revealing that women's mating preferences and behaviors appear to change in various ways when they are ovulating. For instance, during ovulation, women fantasize about sex more often, they are more likely to wear red or pink clothing, and they are more flirty with "bad boys." The theory uniting all of these effects argues that women have evolved to behave in ways that increase their odds of reproductive success when they are at peak fertility.
One of the most well-known and frequently cited pieces of evidence supporting this idea is a titillating study (pun intended) of professional female lap dancers in which scientists examined the amount of money these women made in tips during different phases of the menstrual cycle . Eighteen dancers participated in the study and recorded information about their work shifts and earnings over the course of a 60-day online study.Read More