Fact Check: Can Spraying Yourself With Oxytocin Help You Get Laid?

Fact Check: Can Spraying Yourself With Oxytocin Help You Get Laid?

The hormone oxytocin is often referred to in the popular media as the “love hormone” or “cuddle drug” because research has shown that it plays an important role in human bonding. For instance, experimental studies have demonstrated that participants are more trusting of other people during social interactions after being given a nasal spray with oxytocin compared to a placebo [1]. In an attempt to capitalize on this and other such discoveries, several companies have started selling oxytocin-based products that are advertised to have a wide range of applications, from giving you an edge in the world of business to having more or better sex. The basic premise is that if you can enhance oxytocin levels in the people around you, they will develop more trust in you, thereby allowing you to get what you want sexually or otherwise. But do these products really work as promised?

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Why Do Straight Men Like Breasts So Much?

As you may have noticed, heterosexual men seem to have a certain fascination with women’s breasts. Society feeds into this by putting the female chest on display everywhere from Hooters restaurants to nudie magazines to beer advertisements. But how do we explain men’s obsession with these two mounds of fatty tissue? If you ask guys why they like breasts so much, you probably won’t get too much insight other than “I don’t know—I just do.” So what do scientists have to say? Most theories, including a brand new one from the book The Chemistry Between Us, suggest that there is an evolutionary basis for it.
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Have Scientists Really Found The Next Viagra?

There was a recent media frenzy about a new study suggesting that the hormone oxytocin may improve male sexual desire and functioning. Among some of the more provocative headlines I came across were “Oxytocin could be new Viagra” and “Forget Viagra, the 'Cuddle drug' could be the new way to boost performance in the bedroom.” These and numerous other headlines around the world made very bold claims about oxytocin’s ability to enhance men’s sexual abilities. But were they justified? A closer look at the research reveals yet another case of the media jumping the gun and making sensationalized claims that go far beyond the available science.
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