Video: Does Sex Really Sell?

Video: Does Sex Really Sell?

The conventional wisdom when it comes to marketing is that sex sells. This is why it’s not uncommon to see television commercials and magazine ads that focus more attention on scantily clad models than they do on the actual product that’s for sale. However, does this approach to advertising really work in terms of bringing in the bucks?

In the brief video below from our friends over at The Science of Us, they explore what the research has found, and the results are surprising.

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