The Erotic Equation and Why We’re Drawn to People Who Play Hard to Get

The Erotic Equation and Why We’re Drawn to People Who Play Hard to Get

In Jack Morin’s classic book The Erotic Mind, he describes the “erotic equation” as follows:  

Attraction + Obstacles = Excitement

What this equation means is basically that if we’re attracted to something and we’re told we can’t have it, this makes us come to want it even more. It’s kind of like the phenomenon of reverse psychology, and it seems to be a basic part of human nature. Indeed, there’s a lot of evidence that this is true when it comes to both our sexual turn-ons and the romantic partners we’re drawn to. 

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