The busiest time of year for online dating is the nearly two-month stretch that runs from the day after Christmas through Valentine’s Day. It reaches its peak on the Sunday after New Year’s Day, or “Dating Sunday” as it’s known by those who work in the romance industry. This is consistently the single biggest day of the year for new online dating signups.
So why is that? What’s going on in the first few months of winter that makes people want to couple-up (a phenomenon often referred to in the media as “cuffing season”)?Read More